April 10, 2021
This weeks client spotlight features Michael Maynes, the Vice President of Sales at CIENCE- a company recognized as the number one rated outbound content partner on both the G2 Crowd and Crowdlinker platform! CIENCE is a BPO (Business Process Outsourcing) firm that behaves more like an agency for top-of-funnel sales activities; helping their clients generate revenue through scaleable go-to market strategies, and ensuring that they have the knowledge required for optimum performance in a variety of areas within the business process.
With over 300 employees and a steadily expanding client base, the various components of their Quote-to-Cash processes quickly became overwhelming. Michael tells us that "It was taking upwards of four weeks (to get from) proposal to payment." The delays in payment was not only impacting their cash flow and revenue recognition, but also their ability to effectively implement and staff new projects. Research made it exceedingly clear that automation was the component CIENCE was missing in their recipe for success, but finding a solution that truly fit their wide range of needs was going to be a bit more tricky. As an especially customer satisfaction-driven business, it was essential to Michael that the solution they found was not only automated, but both efficient, and mindful of client's specific needs.
There were many options for automating specific tasks or functions; however, they all lacked a cohesive solution Armatic offered in order to drive growth across sales, finance, operations and customer success. The concept of a single point of truth and a common customer record to manage contracts, subscriptions, payments, accounts receivable, and even NPS scoring was extremely attractive; given all the moving pieces of CIENCE's organization. Michael tells us that the primary reason behind choosing Armatic was that "The Armatic solution not only supported the full revenue lifecycle, but they also provide a best-practices framework and insights company wide."
CIENCE tells us that the impact Armatic has had on their business has been substantial, reporting that "what once took 4 weeks from contract signature to payment, now happens in under 4 days....sometimes even sooner!" The more immediate access to cash has allowed their business to scale and make better strategic decisions that often hinder the abilities of other BPO's in the market. Michael also reports that Armatic has helped parts of their business they never even expected it to, especially appreciating that "(Armatic) has a sales dashboard that provides significantly more clarity than many clunky CRMs." CIENCE also reports the Armatic team as being incredibly thoughtful and proactive in listening to customer needs, a reputation we are always striving to maintain.
"Just try Armatic out and communicate with the team. You have access to LIVE PEOPLE, which is truly priceless when your businesses revenue and profit is the topic of interest."
Armatic is in the business of improving your business - providing automation, best-practices, and insights from proposal to payment. Start a risk free trial and modernize your business today!
BY Casey Griswold
BY Alyssa LeBlanc
BY Max Golovnia
Alyssa is handling content development and content planning for Armatic and works closely with our product and development team.