January 21, 2020
Irvine, July 12, 2019 /
Armatic announced today the release of two new Customer Relationship Management integration solutions for the leading CRM systems in the market: Salesforce and HubSpot.
As more companies are scrambling to adopt CRM for their sales teams, they also face the challenge of pairing this data with their accounting systems. Armatic's new CRM integrations will allow the entirety of the Quote-to-Cash and CPQ (Configure/Price/Quote) process to be fully integrated and accessible for the sales team, leveraging accurate data synced between the accounting system and the CRM system.
In addition, the bi-directional sync will serve financial data right within the CRM's contact and company records for sales and customer success teams to view and act upon.
Armatic modernizes companies via business process automation including optimization and automation of the Accounts Receivable, Proposal, Subscription Billing, and Customer Engagement process.
"Companies need to rely on their data accuracy, stitching together various applications has led to various data accuracy issues in the past. Armatic recognizes that the ERP/Accounting system and the CRM system like Salesforce and HubSpot are the databases of truth and leverages access to these accurate data sources empowering users within those systems to automate and optimize the sales and finance process," said Thomas Cornelius, CEO, Armatic Technologies Inc. "We are proud to be at the forefront of business process automation, empowering users to focus on analytics and strategic knowledge work versus rut work keeping data in sync."
The Customer Relationship Management solutions industry has exploded over the past decade as companies have learned the importance of understanding and guiding their customers' journey from marketing to sales to service. The worldwide CRM market skyrocketed from $16 billion in 2011 to $120 billion in 2018. A 2018 survey by HubSpot found 13 percent of companies considered adding a CRM system a priority for its sales team in 2019, meaning growth will only continue.
Salesforce was the leader in CRM systems development starting in the 1990s and now controls about 20 percent of the rapidly growing market. HubSpot, a leader in marketing automation solutions, launched its free CRM platform in 2014, but has risen quickly to the top-tier of CRM providers because its free service appeals to small and medium-sized businesses and links with the inbound marketing programs they already were using.
Still, only 46 percent of sales teams report widespread use of CRM, found the 2018 Sales Operations Optimization Study from CSO Insights. This statistic points to not only the potential for growth in CRM but also the challenge companies face in getting their sales team onboard with CRM.
A common complaint among sales professionals is they put too much effort into adding data to the CRM system without receiving return data to assist their work. Without integration into the accounting system, CRM systems are not feeding key information back to sales associates about their clients and sometimes creating problems when data has to be re-entered into the accounting software. Salespeople either must call accounting to check on their customers or risk walking into a meeting with a customer who has an unpaid invoice.
Armatic's CRM integration provides that data directly to the sales team with the ability to access it from their laptops, tablets, and telephones, giving them complete information about all of their clients. Plus it reduces data errors that can create friction for the sales force on the front line when customers might be receiving different numbers in billing information than what they had agreed to in the sales contract.
Customers who tested the Armatic CRM integration solution before rollout found the software addressed both these issues.
"The new Armatic CRM integration reduced data errors and provided financial visibility to our sales team not available prior and shortened our optimized quote to cash process even further," said Michael Maynes VP of Sales at Cience Technologies Inc.
That ability to move seamlessly from contract to billing to accounts receivable is the greatest plus for any business, from small to large. The integrated Armatic service allows accounts receivable to send an invoice with clickable payment options to a client immediately after the contract is signed, creating faster cash flow.
"The ability to instantly access and combine accurate data from either the accounting or the CRM system is a game-changer for our sales development process," said John Girard, Cience's CEO. "The impact of this seamless integration between CRM and Accounting data via Armatic has been so significant that we are rolling the Armatic CRM integration out to all of our client accounts serviced by our over 400 SDRs."
Companies adopting CRM systems will want to learn the benefits of adding the Armatic CRM integration solution to link with their accounting system. They can contact Armatic at 949-424-2875, or by email at firstname.lastname@example.org, or visit our website at www.armatic.com for free demonstrations or to sign up for a free trial.
Media members with questions about the new Armatic CRM integration service or any of our integration products can contact Armatic at the above contacts.
BY Alyssa LeBlanc
BY Max Golovnia
BY Alyssa LeBlanc
Armatic Co-founder and CTO